Result
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Delivered a 0→1 visual and interaction system for Bailian’s outlet brand.
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Established a luxury-inspired UI aligned with retail identity.
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Collaborated with development for a smooth production handoff.
The project is currently in development, with the full design system now serving as the base for future consumer apps.
About Outlet App
The Qinpu Outlets app was a 0→1 consumer-facing project, designed to bring Bailian’s luxury outlet shopping experience online.
My role covered visual system creation, UI/UX design, and handoff to development, ensuring a cohesive and elegant experience aligned with the brand’s premium positioning.
0→1 Design for a Luxury Retail Mini-Program
Defining a new mobile experience and visual identity for Bailian’s luxury outlet brand.
Bailian Group:
Designing Enterprise Dashboards and Consumer Apps for China’s Largest Retail Network
Building scalable design systems across B2B and consumer touchpoints.
Description
Bailian Group is China’s largest commercial retail group with over 170,000 employees and millions of users across department stores and online platforms.
As a contract UI / Product Designer, I worked on two parallel projects:
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BLOS Enterprise System (B2B): A data-heavy operations platform enabling sales teams to configure, run, and analyze marketing campaigns.
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Qinpu Outlets Mini-Program (C-end): A 0→1 mobile app for luxury outlet shopping, defining a new visual identity and interaction flow.
Duration
November 2024 - August 2025
Role
UX/UI Designer
Tools Used
Sketch; Lanhu
Problem & Context
The challenge was to design two interconnected products serving vastly different audiences.
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B2B (BLOS): Existing dashboards were data-dense and difficult to interpret, slowing campaign configuration and monitoring.
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C-end (Qinpu Outlets): The brand needed a new digital identity reflecting its luxury positioning while remaining efficient and mobile-first.
Both required a consistent visual system that could adapt across use cases, while meeting the strict rollout timeline for Bailian’s retail network.
Design Process
Discovery
Business requirements, competitor analysis
Wireframing and Visual Design
Simplifying architecture for clarity; System consistency across B2B and C-end
Collaboration
PM + Engineering handoff
Testing
Internal usability rounds
BLOS (B2B System)— Enterprise Dashboard Design
Making high-volume retail data readable, usable, and scalable across stores.
About BLOS
The BLOS platform is Bailian’s internal system for configuring and tracking marketing campaigns.
My role focused on refining complex information hierarchy, improving UI consistency, and building reusable components that could scale across different modules.
Created a scalable UI library used across multiple internal tools.
System Consistency
Structured dashboards for quick understanding of large data sets.
Data Readability
Partnered with PMs and engineers to align on priorities and ensure design feasibility.
Collaboration
Impact
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Simplified campaign setup workflows.
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Improved readability of complex data dashboards.
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Created a scalable component system reused across multiple BLOS modules.
This project taught me how to design at enterprise scale—balancing complexity, system thinking, and real-world collaboration.
The system uses PingFang, a widely supported typeface that balances modern elegance and technical feasibility across platforms.
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Gold and black were chosen to evoke a sense of luxury and sophistication, creating strong visual contrast and brand recognition.
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I designed flat black icons with subtle shadows, adding both visual detail and a feeling of thoughtful, high-touch service.
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The interactive elements use linear gradients to simulate light reflections, conveying premium tactile feedback while remaining clean.
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A standard responsive grid was applied to ensure consistent rhythm and efficient development implementation.
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Modular cards and panels structure information clearly, maintaining a refined hierarchy and easy readability.
